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The National Retail Federation wished to create a storytelling campaign involving unique small-business NRF members from across the country. I was contracted to produce some of their social media content as we captured video footage at each location. It was my goal to ensure that each social media post reflected the identity of the small business it represented. After a summer of meeting incredible people and hearing amazing stories, the campaign ended, and the National Retail Federation moved on to new business ventures.
In association with LAI Video
In association with LAI Video
Date: August 2016
Graphic Design: Kevin Reardon
Art Direction: Carolyn Hallowell & Margaret Case-Little
Art Direction: Carolyn Hallowell & Margaret Case-Little